CMG, Italian federation sign MoU to promote football cooperation

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01:31

The China Media Group (CMG) and the Italian football federation have started their all-round strategic cooperation in the sport.

CMG President Shen Haixiong on Sunday signed a memorandum of understanding (MoU) with Gabriele Gravina, president of the Italian football federation, to launch the agreement under which Serie A matches are expected to be regularly broadcast on CCTV over the next three years.

The two sides will jointly carry out initiatives to organize training, club managerial sessions, and friendly matches for soccer talents.

Also, they will launch cooperation in digital and product development to benefit football clubs and fans from both countries.

As Italy joins the Belt and Road Initiative, football cooperation between China and Italy will start a new era in cultural and sports exchanges, Shen said.

CMG will fully support Chinese football's international events as the sport serves as a driving force for the development of bilateral relations, Shen commented.

"This is historic and meaningful cooperation," Gravina said.

Football, as a bridge of different cultures, can play its role in bringing a closer relationship between Chinese and Italian people, added the Italian federation's president.