In East China, the 22nd Shanghai International Film Festival is putting one of China's oldest film studios in the limelight. Established in the 1940s, the Shanghai Film Studio has borne witness to the dramatic growth of the country's now-flourishing modern film industry. 

Founded in November 1949, the Shanghai Film Studio has churned out a multitude of classic stories, characters, and melodies. Over the past seven decades, many of these stories have come to form part of the fabric of the nation's collective memory.  

Shanghai was the birthplace of China's film industry in the early 20th century. That history served as a foundation for the Shanghai Film Studio to build upon. The company has gone on to blaze fresh trails for cinema in China, from the nation's founding to today.

In 1957, the studio produced "The Adventures of a Magician," the country's first 3D widescreen full-color film. The studio's 1980 love story, "Romance on Lushan Mountain" is honored in the Guinness Book of World Records for having the longest first run of a film in any one movie theater. 

In 1983, its production "My Memories of Old Beijing" became the first Chinese film to win an international award after the country’s reform and opening-up.  

Recent years have seen the Shanghai Film Studio further improve its storytelling strength and technical prowess. In 1996, its innovation in lighting earned the Oscar Technical Achievement Award.  

Over the course of 70 years, the studio has made more than 800 feature films and over 300 TV dramas. It has become a major conglomerate in the global film industry.