The 2019 Hungary TV Festival is the most important film and TV exhibition in Central and Eastern Europe. This year, China has once again become the center of attraction. 

The Chinese delegation has four booths at this year's Hungary TV Festival. The delegation, which includes both government agencies and leading production companies, is offering 30 top-quality TV dramas, documentaries, and animated content. 

Ewa Stensland, a TV production executive from the U.S., said: "Maybe it's different from the Western way of doing things...makes me look at things differently, and inspires me." 

On Tuesday, the opening day, the Chinese exhibitors attracted representatives from over 50 leading media companies in the region. Many of them have forged partnerships with their Chinese counterparts. 

J.P. Bommel, chairman of the festival organizing committee, said: "We've been working with CCTV for a couple of years now, in developing international co-productions... I'm having a great time watching these Chinese programs."

Since the early 2000s, China has stepped up efforts to sell its film and TV productions in the overseas market. The National Radio and Television Administration is encouraging domestic production companies to participate in 16 major TV festivals across Asia, Europe, and North America.