The "@China" global short video contest, sponsored by The People’s Daily, is underway. The contest accepts work from short video creators, enthusiasts, and vloggers worldwide from June 18 to August 15. Candidates can enter by logging on to the contest’s official website (hellochina.pdnews.cn) and submit a 3-minute or less video. 

The contest will run from June to September and is divided into multiple stages including submission gathering, judge evaluation, public viewing and outstanding work recognition. There will be prizes for first, second, third places and awards for Most Creative, Best Photography, Best Editing, Best Animation Design, Best Visual Effect, Most Popular, and Outstanding Organization, with a top cash bonus upwards of 100,000 yuan.

New form, multiple perspectives

In recent years, short video has become the fastest growing global Internet phenomenon. More people are using short videos to record the changes around them, feelings for life, and landscape of China and other places across the globe.

The People’s Daily is sponsoring the "@China" global short video contest, aiming to encourage netizens both home and abroad to capture the change of the times and record the beauty of China.

The theme is "@China," and the organizing committee has chosen the topics "Speed·China," "Openness·China," "Travel·China," "Life·China," "Impression·China," and "Striving·China," where participants are encouraged to create and expand upon them to recount stories about "@China."

Contestants are free to choose their creative paths while demonstrating their understanding of a chosen theme. Genre is not limited and all video submissions must be less than 3 minutes. Aspect ratios can be horizontal or vertical, and submissions that follow the format will be eligible.

Procedures

The contest is organized in different stages, including video submission, selection of works, and screening outstanding work. The submission stage is underway and will run until August 15. Domestic and foreign participants can submit their work on the contest’s official website, along with all cooperating agencies and co-organizers.

Once the selection stage is complete, the top videos will be selected to participate in the online voting round. Netizens will be able to log into the Chinese and English versions of The People’s Daily App and vote for their favorite videos. 

Outside of public voting, to ensure the integrity of the contest, the organizing committee will have a group of judges composed of media professionals, experts, professional video production agencies and well-known directors. The jury will judge each video based on content, theme and communication.

For the final stage, after the online votes are tabulated and the expert reviews completed, the award-winning videos will be selected. The winning short videos will be distributed and aired on multiple domestic and foreign media platforms, displayed at major landmarks and at distinguished universities, and screened in cinema. The awarding ceremony will be held in Beijing in late September.