Over 550 sports brands from more than 10 countries and regions from around the world are showcasing their latest products at this year's ISPO Shanghai. ISPO is an international trade fair for sports, equipment and fashion, enabling sports brands and retailers to connect and contribute to the Asian sports market. In 2014, the Chinese government launched an initiative to boost the value of the domestic sports industry to five trillion yuan by 2025. In 2015, the industry was valued at 1.7 trillion yuan, according to a report by the Administration of Sports of China.