Competition among private ride-hailing firms has been increasingly fierce in Egypt in that the market has been dominated by Uber since it bought out its Middle-East competitor Careem in March this year.  

Now, two companies in Egypt, Dubci and WNGO, are planning to challenge Uber's dominance. Both companies are established by local businessmen and have announced they will rival Uber and its subsidiary Careem. 

Previous attempts by other ride-hailing applications have failed to materialize. The debut of the two new ride-hailing companies in the Egyptian market has been welcomed by locals, hoping they will provide better services and preferential pricing. 

The demand on ride-hailing cars is increasing because of the outdated taxis and overcrowded public transportation. There are over 300,000 ride-hailing cars roaming the Egyptian streets, with about four million customers out of the 100 million Egyptians. The ride-hailing rivals are also expanding their services into buses, motor bikes and food delivery.  

Both Dubci and WNGO see huge potential for growth. Dubci is getting ready for launch in August, and it said in a statement that it is aiming "to carry out one million trips during its first day." 

And marketing manager for WNGO, Ahmed Abul Yusr, said the company has been learning from the complaints about the current service providers, and is providing some unique offers to attract market share. 

"From the drivers - we call them captains - we take only 15 percent of any trip, which is the lowest in all competitors. We also give the captain the option to pay a monthly fixed amount and he can take all the income to himself. As for clients, we will not have the high fare or surging price during rush hours. Our prices are the same all long. Of course there will be discounts and offers but no higher prices," the marketing manager explained.