In north China’s Inner Mongolia Autonomous Region, artisans of old-school embroidery are coming together to compare notes and demonstrate their craft. Many are determined to integrate the charms of their products with modern life. 

Held in Hinggan League, one of Inner Mongolia's easternmost regions, the China Handmade Embroidery Innovation Conference has brought together artisans from across China. 

At the local convention center, an exhibition is underway to display more than 500 exquisite pieces of embroidery. Among them are the best specimens from all the 17 major embroidery styles found in China. And the occasion has proved to be a wonderful opportunity for mixing and matching. 

Yao Huifen, Su style embroiderer, said: "Nowadays innovation is the spirit. We’re trying to learn from each other. I practice the Su Style from East China. And I’ve found the boldness of Mongolian style a good complement to our delicate designs. They blend together so well."

As the Chinese government is stepping up efforts to preserve the country’s rich local cultures, more than 30 local embroidery styles have been inscribed on the national list of intangible heritage. In Inner Mongolia, the embroidery has brought benefits to many poverty-stricken villages. 

Dalaiqiqige, a Mongolian Style embroiderer, said, "In recent years, more and more people are coming to me to learn traditional embroidery. Most of them are able to make a living out of it. While they welcome it as an employment opportunity, they also bring diversity to the craft."

Apart from the exhibition and demonstration, the event will also include a forum and trade fair on traditional craft.