The video streaming giant YouTube is launching a kids-friendly website later this week to protect children from watching videos that are detrimental to their growth.

The Google subsidiary announced that it is about to release an official YouTube Kids website in a blog Tuesday. "We built YouTube Kids to create a safer environment for kids to explore their interests and curiosity while giving parents the tools to customize the experience for their kids," Google said in a statement. 

On the new kids video app and website, there will be more appropriate and abundant categories designed for different stages from preschool to age 12.

"We know that what is great content for a four-year-old may not be great content for a 10-year-old, which is why we want to make it easier for parents to select the right content for their kids on YouTube Kids," Google said in a blog post.

In the past, YouTube's Kids platform was not as popular as its full-access version of the website, which is only available via a mobile app. The company has received much criticism for allowing videos with inappropriate and misleading contents spread on the overall website.

It is not easy for the company to filter videos targeting for kids because YouTube does not manually review all the clips, and its software cannot identify what is appropriate for children either. But today, the company said it would continue to improve the contents according to the feedback from children and their parents – "If you find something inappropriate that we missed, you can block it or flag it for fast review," said a Google employee from the YouTube team.

Google also makes a move toward getting new filters that allow parents to participate in manually controlled by choosing age-appropriate clips. Therefore, children could only access to hand-picked videos via their parents.