What does a popular TV drama bring with it? Sought-after superstars, social media followers and after-lunch topics for starters, but don't forget about the boost for business at the production sites, where all those fancy scenes were shot. This summer, the industry has witnessed a boom in China, with several TV series going viral. Fans are flocking to the production bases, seeking a journey into the world that they see on their TV screens. And the locations are working to provide an immersive environment, allowing tourists to feel as much of the authentic atmosphere as possible.