Craze or cash cow? China's rising sneaker culture

Sneakers are having their moment. From the "Back to the Future" Nike Air Mags to the Air Yeezy 2 "Red Octobers," the global sneaker market is heating up, led by a new wave of exclusive footwear that's igniting the passion of young collectors.
Sneaker buyers, capital tycoons, bitcoin holders, fashion designers, high-street culture shapers and basketball lovers are all digging their heels in this arena.