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14:26, 16-Sep-2019
Craze or cash cow? China's rising sneaker culture
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Sneakers are having their moment. From the "Back to the Future" Nike Air Mags to the Air Yeezy 2 "Red Octobers," the global sneaker market is heating up, led by a new wave of exclusive footwear that's igniting the passion of young collectors.
Sneaker buyers, capital tycoons, bitcoin holders, fashion designers, high-street culture shapers and basketball lovers are all digging their heels in this arena.
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Copyright © 2018 CGTN. Beijing ICP prepared NO.16065310-3
Copyright © 2018 CGTN. Beijing ICP prepared NO.16065310-3