The first regional headquarters and the main regional station of China Media Group (CMG), the Yangtze River Delta Regional Bureau and the Shanghai Central Bureau started operation on Thursday morning in Shanghai.

At the opening ceremony, seven practical cooperation agreements including copyright operation, film and TV technology, sports industry, and financial service were signed.

A national multilingual movie and TV translation and production base was also launched. Shen Haixiong, vice director of the Publicity Department of the CPC Central Committee and president of CMG, unveiled the sign together with Ying Yong, deputy secretary of the CPC Shanghai Committee and mayor of Shanghai.

What does CMG's Shanghai Bureau do in the future?

After almost a year of preparation, CMG's Shanghai Bureau is ready to welcome all partners. CMG's President Shen Haixiong said Chinese President Xi Jinping sent a letter to congratulate CCTV on its 60th anniversary and the birth of China's TV industry. President Xi lauded the achievements made since the establishment of the station and encouraged the station to strive to build a world-class mainstream media with strong leadership, communication and influence. The official operation of CMG's first regional bureau is the latest move to achieve this goal.

Located in Xuhui District of Shanghai, the bureau's total construction area is about 265,000 square meters with a total of 8 buildings including 100,000 square meters of office space, 23,000 square meters of cultural venues and 50,000 square meters of commercial space.

The CMG's copyright operation, the sports segment, the film and television projects, the ultra-high-definition programs, and the cultural and creative projects will be deployed in Shanghai Bureau. Shanghai Bureau is expected to become one of Shanghai's new landmarks.

Shanghai is a pioneer city in China's reform and opening up. The strategic cooperation between China Media Group and Shanghai is helpful to make full use of the city's unique advantages, while improving the leadership, communication and influence of China Media Group constantly.

The Yangtze River Delta, which encompasses the Shanghai municipality, Zhejiang, Jiangsu and Anhui Provinces, is a major economic powerhouse in China. CMG says such a strategic cooperation will make full use of Shanghai and the surrounding region's unique resources, talents and geological advantages, and will contribute to the group's broadcasting capacities and international influence as a world-class mainstream media.

China Media Group will take the Yangtze River Delta Regional Bureau and the Shanghai Bureau to new heights, and contribute to Shanghai in the new era and build a modern socialist international metropolis.

Jiang Qingrui also contributed to this story.

(Cover: The Shanghai Bureau of CMG. /CCTV Photo)