Huawei opened its first global flagship store in the southern Chinese city of Shenzhen on September 28, 2019. 

The store is located in the city's business district. It has three floors, with 1,300 square meters in area. As the first direct-sale store opened by Huawei, the flagship store integrates shopping, maintenance and training. Customers can experience the latest releases of all of Huawei's products as well as the 5G network that covers the entire store which is expected to be an urban meeting room connecting the brand itself to its consumers.