Holiday consumption structure continues to optimize: Alibaba report

The week-long National Day holiday is coming to an end, but China's e-commerce is still heating up. According to China's largest e-commerce company Alibaba's latest report, this year's National Day holiday's consumption structure continues to optimize and upgrade. 

Spending on beauty products is a highlight. Data from Alibaba's business-to-consumer online retail website T-mall shows that the transaction volume of aromatherapy increased by nearly 240 percent during the first three days of the National Day holiday. That is while the volume of perfume and men's cosmetics increased by 50 and 70 percent, respectively. 

In terms of shopping in the entire world, the Chinese bought more this time. T-mall international, the platform that sells products from overseas, saw a 30 percent jump in sales this holiday. Japan, the U.S. and South Korea are the most popular markets, in that order. 

Senior citizens are fully embracing e-commerce. Those aged over 50 are buying more, especially products usually purchased by the younger generations. According to data from T-mall, the sales growth of instant food, instant hotpot and instant rice are as high as 101.9 percent, 128.3 percent, and 122.2 percent, respectively among consumers in their fifties and above.

(CGTN's Xia Cheng contributed to this story)