China saw a total of 782 million domestic tourist trips made during the seven-day National Day holiday, up 7.81 percent from last year, according to the Ministry of Culture and Tourism.

Tourism revenue reached nearly 650 billion yuan (about 90.94 billion U.S. dollars) during the holiday, up by 8.47 percent, according to the ministry.

And the country's scenic spots received more domestic travelers, up 42 percent from last year. 

"Red Tourism," or tourism themed on the revolution, remained a highlight. About 78.84 percent of the tourists participated in activities celebrating the 70th anniversary of the founding of the People's Republic of China, according to statistics from the ministry.

About 66.4 percent of the tourists visited sites related to history and culture, while 44.96 percent participated in nighttime tourist activities.

Over seven million outbound trips were made by the Chinese during the holiday, said the ministry.

Meanwhile, box office revenue on the Chinese mainland totaled about five billion yuan (about 699.54 million U.S. dollars) during the holiday, making it the highest-grossing National Day film season in history.

Retail and catering sales up 8.5 percent

According to data from the Ministry of Commerce, the combined sales of retail and catering enterprises in China rose by 8.5 percent year on year during the weeklong National Day holiday which ended on Monday. 

Between October 1 and 7, the total sales of China's retail and catering firms reached 1.52 trillion yuan (about 215 billion U.S. dollars), the ministry said in a statement on its website. 

While tourism, culture and sports-related consumption maintained rapid growth, the sales of organic food, fashion clothes, smart home appliances and new electronic devices showed dynamic performance. 

The supply of daily necessities was sufficient, and the prices were generally stable during the past week, according to the ministry.

Data also showed new trends in online food ordering this holiday, with more orders being placed for tourist sites. 

Nighttime economy

Night fairs, midnight canteens and fantastic light shows during the holiday also provided tourists with a new way of enjoyment.

Some cities selected the most popular nighttime consumption areas, entertainment places and shopping malls, offering overall guidance for tourists.

From October 1-6, catering between the hours of 10 p.m. an 6 a.m. increased 54.9 percent, a 14.6 percentage point increase over the 40.3 percent growth of the entire catering industry, according to China Union Pay.

The new trend shows that China's household consumption is moving toward quality and diversification, said Xu Guangjian, a professor at the Renmin University of China.

The popularity of the night economy during the holiday is the result of the transformation and upgrading of consumption, said Xu.

Increased spending on beauty products

According to China's largest e-commerce company, Alibaba's latest report, the transaction volume of aromatherapy products increased by nearly 240 percent during the first three days of the week.

Tmall International, the platform that sells products from overseas, saw over 30 percent jump in sales this holiday with Japan, the U.S. and South Korea being the most popular markets.

People over 50 were the major buyers, primarily purchasing products usually consumed by the younger generation.

(With input from Xinhua)