Increasing shopping satisfaction helps e-commerce prosperous development
Hu Binyi
04:36

In the new internet era, e-commerce is blooming all over the world. Instead of mall walking, shopping online offers a more comfortable option, without even leaving one's house and that can also satisfy different tastes, which means you can buy everything online according to your needs.

The Asia-Pacific region accounts for more than 50 percent of the global online retail sales. A survey by UPS showed that Asia Pacific residents shopped online because of several key factors, including better prices, convenience, and reasonable delivery costs. Shoppers also looked for some products only available online or for goods that would have otherwise required long trips to a traditional store.

However, the report also said that shoppers sometimes decide not to buy online for a variety of other reasons, including their own needs, high shipping costs, and long delivery times.

VCG Photo

VCG Photo

Wang Jianhui, general manager of the Research and Development department at Capital Securities, said that spending habits are completely different in terms of e-commerce development in the Asia-Pacific area.

"Australia and Korea share a high-income characteristic. So I think consumers over there tend to be more mature, their behaviors are more reasonable, and they tend to do more research before a final decision," he said.

Wang said consumers in China, especially young generations, don't care much about prices. They are more focused on the quality, brand, and uniqueness. Besides, GDP in different cities is also a reason that affects their behavior.

The UPS report also said Asia-Pacific's online shoppers are the least satisfied in the world in terms of their online experience. Wang suggested that three fields need to improve, and the most important one is on the supply-side reform. Companies or sellers should constantly improve their supply chain management so that they can control their costs and keep setting prices at an attractive level.

Secondly, sellers should keep transparent, straight forward, and sincere attitudes, said Wang, adding that sellers need to be more courteous towards consumers.

Most of the time, attitude decides everything. Wang added that services like shipping and refund policy should also be improved. Meanwhile, Asia companies should do more cooperation instead of competition.

He pointed out that cultural differences and taste preferences are major problems for companies who want to expand outside of Asia. More cooperation, like sharing platforms and infrastructure, should be done, at the same time, that they set a target consumer.