British technology brand Dyson is  growing fast around the world. It aims to discover better ideas and new technologies to connect with real life. Dyson CEO Jim Rowan says he's surprised at Chinese consumers' attraction to technology.

"China is among the top three markets in the world for Dyson right now. We will continue to engage with the Chinese consumers," he said.

Rowan told CGTN that people in China are very well adapted to technology. "Chinese customers really understand what is different and we design machines now specifically to solve some of those needs," he said.

Dyson recognized the huge appetite for technology across China, so it launched its first office there in 2012.

The company has a R&D center in Shanghai, which collaborates with local partners like Alibaba. "The tech lab is focusing on how to make a machine with much higher performance go for the Chinese market," Rowan said.

The company just announced its latest hand dryer Airblade 9kJ, a touch-free hand dryer, in Beijing to showcase its commitment to China.

Encompassing Hong Kong and Shanghai, Greater China is at the forefront of Dyson's global growth. Rowan commented that China is a very successful market for Dyson, and the company has about 800 stores operating in China right now.

China is a big part of Dyson's supplies, mainly focusing on the sub components. Dyson is seizing opportunities together with China's manufacturing ability. Rowan said most of Dyson's electronic components come from China, and China will remain a significant part of Dyson's supply chain.

Regarding high-end innovation, Dyson decided to close its alternative automotive car project. Rowan said Dyson has tried hard throughout the development process but still cannot make it commercially viable. Large capital need is a force, but Rowan said Dyson has captured a lot of useful technology from the project, and much of it will go back into Dyson's home business.