China is set to overtake the U.S. to become the world's largest beauty market this year, according to a Morgan Stanley research report. Companies around the world are trying to tap into the country's burgeoning demand for cosmetics and personal care products.

In an industry dominated by big brand names, a much smaller company from Latvia is forging ahead in China, focusing on the niche section of bath and shower products, especially bath bombs. What's their China story? How did the first China International Import Expo (CIIE) helped boost its growth? And what's their expectation for the second edition of the CIIE this year?