Chinese middle class welcomes Western kitchen utensils
As China becomes one of the largest coffee-consuming nations in the world, Italian home appliance maker De'Longhi, best known for its espresso coffee machines, has achieved great success since it entered the Chinese market in 2005. Zong Yanping, managing director of De'Longhi Greater China, told CGTN that they brought the Italian lifestyle to Chinese consumers, not just home appliances. "Thanks to Chinese consumers' open-mindedness to foreign culture and lifestyle," the company has been successful, he said. De'Longhi invited Alex Wang, a former banquet chef at the Shanghai Pudong Shangri-La Hotel and now a gourmet cuisine consultant chef, to teach locals in a shared kitchen at a Shanghai community center and supplied all the kitchen appliances. On the menu was a pumpkin cake for Halloween.