The 2nd China International Import Expo (CIIE) features a number of pavilions showcasing products from various countries and participating organizations.

It is my second year covering stories about the CIIE; last year I was mainly reporting the automotive pavilion, but this year I got a new pavilion to cover – the lifestyles pavilion, which was upgraded from the clothing and daily consumer goods exhibition area last year.

From eye-catching watches to tailor-made clothes, visitors here have a chance to admire a vast selection of luxury brands.

Cai Jinqing, president of Kering for greater China, told CGTN that by 2025, McKinsey is predicting that China will make up 40-50 percent of the global luxury market. 

Many exhibitors said a lot of young Chinese consumers like to pay attention to their appearance and daily regimens. This has increased the demand for customized beauty products. 

Beauty companies are now applying more advanced technologies and equipment to analyze our skin conditions, and then recommend and even produce more customized products.

With the competitive landscape of China's cosmetics market, many exhibitors are thankful of how digital technology has helped improve their businesses.

Michitaka Sawada, CEO of Kao Corporation told CGTN that Chinese customers are very sensitive when it comes to new products in the market. His company must keep innovating and applying new technologies when putting out new products in the Chinese market.

As a major importer of high-end consumer goods, China has become a driving force for companies around the world to push for innovation as a key to long-term success in the country.