2019.11.09 16:24 GMT+8

Live: Shopping vibes of Double 11 – China's 'Black Friday'

Updated 2019.11.09 20:28 GMT+8
CGTN

It is the 11th year for Alibaba's Double 11 shopping festival. The tech giant has promised that 2019 11.11 Global Shopping Festival, the world's largest one-day shopping extravaganza, would be bigger than ever in both scale and reach. According to Alibaba, the number of new products available on offer alone is at one million, and more than 500 million users are expected to participate during those 24 hours – about 100 million more than last year.

So, how many transactions will be made? What are the new features of this year's online shopping frenzy? Follow CGTN's Wu Lei who will be in front of the big screen showing Double 11's sales figures.

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