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17:37, 12-Nov-2019
Live-streaming campaigns generate billions
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Over half of China's online shops on the e-commerce platform Taobao gained additional revenues by live-streaming during this year's Double Eleven binge shopping party. Pitchmen such as Viya Huang and Li Jiaqi, the "King of Lipsticks," generated billions of yuan in sales by pushing a host of products during live-streams.