Travel in Greece a hit with young Chinese
Updated 14:08, 13-Nov-2019
The Greek island of Santorini. /VCG Photo

The Greek island of Santorini. /VCG Photo

Greece is embracing more young Chinese travelers who want to experience its unique scenery and romantic culture, travel agencies have said.

Wang Wenwen, a public relations employee at Beijing-based travel agency Qunar, said that her company has seen continuous growth in recent years of people traveling to Greece, especially among younger generations.

"So far this year, the number of travelers bound for Greece has risen by 8.3 percent compared with the previous year, and it is up 66 percent compared with 2016," Wang said. "In the past five years, 36 percent of the tour packages to Greece on our platform were purchased by travelers under the age of 30."

Greece's Santorini is a top destination for Chinese travelers. /VCG Photo

Greece's Santorini is a top destination for Chinese travelers. /VCG Photo

She said the increasing number of nonstop flights between China and Greece was one of the driving factors behind the travel boom.

"It only takes 10 hours to fly from Beijing to Athens," she said. "Young couples now choose Greece as a destination to take their wedding photos, which also contributes to the closer tourism ties."

The island of Santorini, the Aegean Sea and the Acropolis in Athens are among the top attractions of Chinese travelers because of their romantic atmosphere and historic architecture, she said. Group, an online travel service provider, also said young people have a strong desire to travel to Greece.

The company said people born in the 1980s and 1990s reserve the most tour packages to Greece, accounting for 22 percent and 21 percent of total bookings respectively.

The Parthenon, a classical temple in Athens, Greece. /VCG Photo

The Parthenon, a classical temple in Athens, Greece. /VCG Photo

Group travel remains the most popular choice for Chinese holiday makers, with tailored tours emerging as a new trend. Of Group's customers travelling to Greece, about 86 percent did so as part of tour groups, 5 percent went independently and 9 percent went on a custom-tailored tour.

However, language and some substandard facilities were barriers to the further development of outbound tourism to Greece.

"We hope that the facilities there can be improved to provide travelers a good experience," said Zou Yu, director of European tourism at Group.

Source(s): China Daily