Latin American corporates after drones from China's DJI
By Wu Guoxiu, Li Xiang
DJI drones /CGTN Photo

DJI drones /CGTN Photo

In China, the U.S. and across Asia, drone sales are driven by the recreational sector. But according to Chinese drone manufacturer DJI, in Latin America it is the corporate sector that accounts for some 97 percent of its sales.

Petrol companies use DJI's drones to "search and film petrol fields," while soy farmers also use the technology for a similar application, said Humberto Marques, regional manager for DJI's retail store in Rio de Janeiro, Brazil. He added that the company also stocks a drone for delivery. Many customers buy entry level devices "just for curiosity," he detailed.

Humberto Marques, regional manager for DJI's Rio de Janeiro store in Brazil, speaks to CGTN on November 10, 2019. /CGTN Photo

Humberto Marques, regional manager for DJI's Rio de Janeiro store in Brazil, speaks to CGTN on November 10, 2019. /CGTN Photo

Brazilians have been able to buy Chinese DJI commercial drones through the store in Rio de Janeiro since it opened for business in January 2018. It is DJI's only store in the country and is facilitated through a Brazilian reselling company.

But, Marquez said that the store is planning to introduce e-commerce to boost sales. Clients come from in and outside Rio de Janeiro.

Customer Thomas Henrique told CGTN that he is interested in learning more about DJI, which is headquartered in China's tech hub Shenzhen.

"I decided to search for drones, the types my friend uses. But I don't know how to use (them). I come here to see and try," said Henrique.

There is a drone-flying cage inside the store where customers can have a hands-on experience under the guidance of staff before deciding to purchase.

Brazilian people don't know what drones are, said Marquez. "It's our mission to show people how useful drones can be. They are not only for movies."