Nintendo Tokyo opened for a press event on Tuesday in a department store called Shibuya Parco in Shibuya District, ahead of its grand opening scheduled on November 22. /VCG Photo

The store would feature the company's classic characters as well as video games and stations from the latest series. /VCG Photo

A similar Nintendo store is located in New York's Rockefeller Center. /VCG Photo

Nintendo Tokyo has been taking some steps to expand its influence beyond gaming. In 2018, it started the production of a Super Mario movie. Its iconic characters, Mario and Sonic, will be starring in the official Tokyo Olympics 2020 video game. /VCG Photo