Clothes should be cherished, re-worn and even passed on to the next generation, Anna Wintour, the influential editor of U.S. Vogue magazine has said, calling for more sustainability and less of a throwaway culture in the world of fashion.
In an interview with Reuters, Wintour, considered one of the most powerful people in fashion, also said that the industry was "a little bit late in the game" in pursuing diversity and inclusivity. Despite the meteoric rise of social media influencers, Vogue would remain a benchmark for fashionistas, she added.
Many brands are trying to bolster their green credentials and entice young environmentally-savvy consumers as the sector comes under scrutiny for fueling a throwaway culture.
Fashion editer Anna Wintour in Milan, Italy. /VCG Photo
Fortunately for second-hand bargain hunters, Wintour, who has been at the helm of American Vogue for more than 30 years, said that fashion lovers should care for their clothes and even pass them on.
"I think for all of us it means an attention more on craft, on creativity, and less on the idea of clothes that are instantly disposable, things that you will throw away just after one reading," she said.
Fashion is about "keeping the clothes that you own, and valuing the clothes that you own and wearing them again and again, and maybe giving them on to your daughter, or son, whatever the case may be."
A 2016 report by management consultancy McKinsey & Company said that global clothing output doubled between 2000 and 2014, with the number of garments bought per person each year surging 60 percent.
Anna Wintour (right) and her daughter attend the Evening Standard Theatre Awards held at the Coliseum, London, UK, November 24, 2019. /VCG Photo
Diversity on the runway
Instantly recognizable with her short fringed bob haircut and sunglasses, British-born Wintour has long been a front row regular at catwalk shows.
The 2006 movie "The Devil Wears Prada" starring Meryl Streep as the no-nonsense editor of the fictional "Runway" fashion magazine is widely believed to be based on Wintour.
Thanks in part to social media, who and what should be in fashion had radically changed over the past decade, Wintour said.
Fashion weeks across the globe, where designers present their latest creations, are seeing a more diverse mix of people, though Wintour said the industry had been slow on the uptake.
"We are seeing a far more diverse and inclusive representation on the runway, on our social media channels and also in the pages of our different magazines," she said.
"Quanchengfengshao" fashion show in Shandong, China, on November 19, 2019. /VCG Photo
"I think a lot of that has to do with the fact that we have so many designers of color in the United States. Until there is truly a voice at the table things will not change the way that they should. I feel we have long way to go."
Wintour, who is also artistic director at parent company Conde Nast, was speaking to Reuters in Athens on the sidelines of the Vogue Greece "Change makers" event on Wednesday.
Vogue Greece hit the newsstands earlier this year following a seven-year absence as publishers bet the county's economic recovery after a debt crisis will revive an appetite for glossy fashion and lifestyle prints.
Asked about the growing effect of influencers, Wintour said they had "fun and varied" views but could never match the reach of Vogue.
"Globally Vogue has 127 million followers ... I think that Vogue is the biggest influencer of them all on a global scale."
(Cover: Designer Zac Posen's spring/summer 2017 ready to wear fashion show on September 12, 2016 in New York City, U.S. /VCG Photo)