China has 300 million female eSports players and gamers: report
The number of female game users in China reached 300 million in 2019, slightly up 3.5 percent year-on-year but still with growth potential, said a report released Thursday.
Accounting for 46.2 percent of the country's total game users, they have become increasingly important consumers in the game market, according to the 2019 China Gaming Industry Report released by China Audio-video and Digital Publishing Association.
In 2019, female game players contributed 52.7 billion yuan (7.5 billion U.S. dollars), or 22.8 percent of the total actual sales revenue of China's gaming industry, the report read.
Noting that currently leisure games that cost small amounts of money dominate the female user market, the report called for more quality game products for female game users in the future.
China has 640 million game users in 2019 and the actual sales revenue of the gaming industry totaled nearly 231 billion yuan (33 billion U.S. dollars), said the report.