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22:30, 11-Jan-2020
Spring Festival preparation in China has changed, here's how and why
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While the vast majority of Chinese people go back to their hometowns for the Spring Festival holiday, a growing number are choosing to spend the vacation away from China. Why is this, and how can businesses tap into the new trend? Chen Jia-He, chief investment officer at Novem Arcae Technologies, shares his view.