Fruit farmers in a city in southwest China's Sichuan Province have been marketing their products online via video conferencing, highlighting "no contact" harvesting at a time when China has been hit by an epidemic of novel coronavirus.

This comes amid concerns from fruit farmers on finding ways to sell their agriculture products efficiently with prevention and control measures in place.

In Meishan City, companies are pushing through with sales of citrus fruits via a method that requires as little human contact as possible, or what it calls a "no-contact" sales model.

Business partners use video conferencing to remotely discuss cooperation possibilities, visit farther bases and monitor fruit-picking process.

The online video conferencing is in line with China's "new retail" model of integrating the online and physical store channels into one.

The bulk procuring of citrus fruits has also changed. According to Sichuan Sande E-commerce Co., data and samples on citrus fruits are sent via express delivery to major supermarkets in the province.

Shu Huigang, vice chairman of Pengshan E-commerce Association, said preventive measures were being applied amid the coronavirus outbreak.

"Firstly, foreign merchants are not allowed to enter the village. Out-of-town vehicles are also not allowed to enter the town. People are not allowed to gather together," Shu said.

"All of our workers have to wear face masks when picking fruits. We test everyone's body temperature, and all of our tools must be disinfected every day."

Shu added that all of Pengshan District's fruits are picked by its local people and transported by local vehicles, to ensure "no-contact" in the entire process. "Our fruit farmers also pick fruits individually at off-peak hours, instead of doing so collectively."

(Meishan TV station contributed to this story.)