China unveils official emblem of its first FIS World Championships
Hu Shichen

The official emblem for the 2021 FIS Freestyle Ski & Snowboard World Championships was unveiled on Wednesday in a ceremony organized online due to the COVID-19 outbreak.

The emblem has been designed by the Academy of Arts & Design of Tsinghua University. It features the International Ski Federation's logo on the top left, followed by three mountains symbolizing Zhangjiakou City, in northwestern part of China's Hebei Province. At the top right are two snowflakes. The gold represents the Yunding Ski Field in the city, while the blue shows off the Shougang Industrial Park in Beijing – the two venues hosting events for the 2022 Winter Olympics. The gold at the bottom of the emblem is supposed to be Dajingmen Great Wall, one of Zhangjiakou's cultural features. 

This is the first time that China will host an event of the level of FIS World Championships – the largest tournament after 2022 Beijing Winter Olympics. The competition will be held in both Zhangjiakou and Beijing starting February 18, 2021.

"Today is an important landmark for the Zhangjiakou 2021 championships, with the launch of the official logo, that really resembles exactly what these championships are all about. The Zhangjiakou 2021 FIS Freestyle Ski & Free Ski Snowboard World Championships is the first-ever event of this level to be organized in China, and we are convinced that this will be the start of many such events in the future, will be a tremendous catalyst for the growth of winter sports in China, and a perfect showcase for the Beijing 2022 Olympic Winter Games, for the athletes, for the sports," said FIS Secretary General Sarah Lewis.

(Cover photo via CGTN video screenshot)