Chinese people have a thing for crayfish, and around half of the country's stock comes from Hubei Province, the epicenter of the coronavirus outbreak in the country.

With the coronavirus lockdown lifted, online promotions and deliveries between provinces have sent the delicacy to the dining tables of consumers nationwide once again.

China has been waiting for the return of Hubei crayfish. Many have been calling local restaurants to inquire whether they are back in business with fresh crayfish.

Bai Yansong, one of the country's most renowned anchors, put it like this, "Hot dry noodles and Dou Pi may be what Wuhan local residents eat. However, Hubei specialties such as lotus root, duck neck and crayfish, many Chinese people have been longing for them for a long time."

At the end of March, Hubei said its crayfish was overstocked and priced low. A market in Nanjing immediately purchased over 1,000 kilograms of the crustaceans.

"As a seller, we're doing all we can. Of course we'll help Wuhan as much as we can. We're in this together. We'll get through it," Chen Wei, a trader from Zhongcai Wet Wholesale Market said.

Even mayors have joined the online campaign with internet celebrities to promote local products. 

Internet sensation and male beauty blogger Li Jiaqi presented a show with news anchor Zhu Guangquan. "Hurry up and make the purchase. Buy it, buy it, just buy it. Hot dry noodles and crayfish," Zhu said during the broadcast, imitating Li's characteristic speedy selling pitch.

The logistical hurdles have also been cleared for the crayfish. Drivers who test negative for the coronavirus are driving for hours to deliver the goods on time. Xu Shan, a driver from Hubei Province, said, "After all, crayfish from Hubei Province has a good reputation in China. I hope to pass on this reputation."

Hubei crayfish has invaded Chinese hearts and stomachs. People are once again enjoying their culinary favorite.