Ghana's dancing pallbearers are having their 15 minutes of fame thanks to the COVID-19 pandemic.

The men in black suits are known for their high-octane performances while carrying coffins, giving funerals upbeat vibes – and amid the COVID-19 pandemic, they're unknowingly spreading precautionary messages about keeping safe.

Internet users, and even authorities, have been using the dancing pallbearers to spread awareness about social distancing and the fatal consequences of not staying vigilant amid the pandemic. They're churning out memes, stitching together clips and communicating public service messages featuring these men.

The message is simple and perhaps was best summarized by a billboard that popped up in Brazil showing the men in black with the line: "Stay at home or dance with us."

As the group made the rounds online, Benjamin Aidoo, one of the dancing pallbearers, uploaded a photo on his social media accounts, in which all the members wore masks.

Some joked online that the message from Aidoo is more powerful than the warnings from the World Health Organization (WHO).

Police in Colombia imitated the pallbearers' performance with a coffin at a residential area as a speaker blasted warnings to people to stay indoors.

In Ghana, dancing pallbearers are part of the local customs. The tradition can be traced back to the middle ages. It's considered as a way to celebrate the deceased's life and comfort their families and friends.

"We just ask the client, you want a solemn or do you want a big display?" Aidoo told the BBC in 2017.