Global educator EF vows to grow with world's largest private education market

Chinese people's ever-growing enthusiasm to improve their English language skills and connect with the world attracted the international language training group EF Education First to come all the way from Northern Europe to China over 20 years ago, and the company has taken root in the country ever since.

Now operating over 300 schools in over 60 cities in China, the Nordic educator is undeterred by a tougher market under the shadow of the pandemic, and said 2020 will be the group's biggest investment year yet, especially by exploring a high-quality online learning model.

Speaking to CGTN, Jacob Toren, the CEO of EF China shared his observations on how China's business environment has changed to enable more transparency and fairness for foreign businesses over the years, and the new opportunities presented in the education industry during the virus outbreak.