He Yujuan (L) has become a local celebrity in Xiaojin County in the Aba Tibetan and Qiang Autonomous Prefecture in southwest China's Sichuan Province since her e-commerce livestream shows started attracting millions of followers online. /CFP

As an internet influencer in the digital age, He and her shows have offered local farmers a new path to Chinese consumers' hearts and wallets. /CFP

Since 2018, He's audiences have placed orders worth 15 million yuan (2.12 million U.S. dollars), typically for native products such as cordyceps, yak meat, apples and matsutake mushrooms. /CFP

Booming sales from He's shows have helped more than 300 impoverished households shake off poverty. /CFP

The number of her followers has grown from 200,000 to 3 million in the past two years. /CFP