At Toronto's drive-in Van Gogh exhibit, you're part of the artwork
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01:14

Ancient Chinese literati used to liken breathtaking landscapes to "touring a painting" – and now Canadian museum curators have turned this metaphor into a reality with a drive-in art exhibition.

The immersive exhibit in Toronto is a spectacle of light, music and projections that allows visitors to enjoy the creativity of Van Gogh from the comforts of their cars. The show offers them the chance to step inside the famous works of the Dutch painter while observing social distancing rules.

Drive-in visitors sit in their cars, enjoying the exhibition. /AFP

Drive-in visitors sit in their cars, enjoying the exhibition. /AFP

Corey Ross, a co-producer of the exhibition, said the show was initially scheduled for May, but was delayed due to the pandemic.

"We had to think creatively," said Ross. "You've never had an experience like this in your car. The feeling is almost as if the car is floating through the art."

The exhibition is divided into two areas: one with social distancing circles on the ground for those who prefer to take in their art on foot, and the other for drive-in visitors.

Drive-in visitors sit in their cars, enjoying the exhibition. /AFP

Drive-in visitors sit in their cars, enjoying the exhibition. /AFP

The paintings are projected in high definition on the walls and floors, and the warehouse can fit about 10 cars at any one time. The car engines must stay off during the projection of the artworks, which is accompanied with music.

The space for vehicles is almost fully booked through August 9. Despite the concept's popularity, Ross said they will go back to the traditional way as soon as the situation allows it.

Toronto is gradually coming out of lockdown, and the exhibition will be open to pedestrians through September.

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