Promoting tea products, set meals and a variety of services via live streaming platforms have become new tasks for flight attendants as Chinese civil aviation companies explore new ways to offset economic losses. Sichuan Airlines and Xiamen Airlines have started to directly engage in food delivery. COVID-19 has brought the global airline industry to a crisis point. But in China, where the coronavirus is now having a much lighter impact, airline companies are fighting back by introducing novel or innovative ways to entice customers. Airlines are finding creative ways to boost their sales, such as selling agricultural products and multi-trip weekend tickets. But these are short-term plans to cover the here and now. What about their long-term strategy?