Twitter users have been calling for a boycott of Goya Foods, a family-owned brand of Hispanic food, after CEO Robert Unanue's lavish compliment to U.S. President Donald Trump during a visit to the White House on Thursday.

"We're all truly blessed at the same time to have a leader like President Trump, who is a builder," said Unanue while making a speech at the White House, standing along the U.S. president.

"We have an incredible builder, and we pray. We pray for our leadership, our president, and we pray for our country, that we will continue to prosper and to grow," the CEO continued to say.

The speech was made while announcing a plan to donate one million cans of Goya chickpeas and one million pounds of food to food banks. But soon after, Twitter users launched a boycott campaign against him using the hashtag #Goyaway.

Julian Castro, mayor of San Antonio, retweeted the video clip of Unanue's speech while calling on American people to think twice before buying Goya Foods products, since their CEO is praising "a president who villainizes and maliciously attacks Latinos for political gain."

He is not alone when it comes to standing up against the brand. Ana Navarro, commentator for various news outlets including CNN and ABC News, has also expressed her anger on Twitter by posted photos and videos calling on fans to donate Goya products to food banks instead of just throwing them away.

Goya Foods was founded by Prudencio Unanue Ortiz, grandfather of Rober Unanue, a Spanish immigrant who moved to New York City from Puerto Rico. Robert Unanue, the third generation of the Unanue family, took over the position as the CEO since 2004. As a main Hispanic-staple in the U.S., the brand's main markets include the U.S. and Latin American countries. 

Cover image: President Donald Trump listens as Robert Unanue, of Goya Foods, speaks during a roundtable meeting with Hispanic leaders in the Cabinet Room, July 9, 2020, in Washington. /AP