This year's horse racing festival in Litang County, Sichuan Province, includes a beauty pageant to choose the most handsome Khampa man. Locals will use their fine jewelry, traditional hair adornments, and customs to win the contest. 

The Khampa men have a reputation as the most fearless Tibetans. Tall and well-built, with high cheekbones and aquiline jawlines, brave and open countenance, Khampa men are known for their bravery, marksmanship, horsemanship, and fierceness. CGTN's Tao Yuan gets you a front seat at the competition.