Shea butter is considered a magical ingredient in skincare and cosmetic products. It is also used in the confectionery industry for formulation purposes. The fruit of the shea tree has long been considered sacred by many in West Africa because of its countless health benefits. But now as the demand grows worldwide for shea, it is helping improve lives in some of the world's poorest communities. Around 16 million people in Africa, particularly women living in rural areas, are supported by the shea industry.