As Hong Kong Special Administrative Region extends social distancing measures to curtail COVID-19 cases, this year's Hong Kong Food and Wine Festival, scheduled for October 29 to November 1, will be held online, the Hong Kong Tourism Board (HKTB) announced on August 19. 

The announcement also comes with the cancellation of the annual cycling race Hong Kong Cyclothon, originally scheduled for November.

In order to promote the economy and protect the health and safety of exhibitors and the public, the HKTB has decided to hold the festival online for the first time, enabling merchants to promote their products at special times. And going virtual would allow merchants to still participate and promote their products even without a physical booth, said Dr. Y.K. Pang, chairman of the HKTB. The HKTB will also promote Hong Kong's fine food and wine to visitors from around the world.

"The event will be extended from the usual four days to several weeks so that more people can take part regardless of time and geographical constraints," added Pang.

According to the local media, a variety of wine merchants will be providing special discounts and products tailored for the festival. Meanwhile, renowned wine and food critics and wine experts will be invited to hold workshops and classes online.

The HKTB also decided to cancel this year's Hong Kong Cyclothon to ensure the health and safety of riders, staff and spectators from both the city and abroad due to the global pandemic, Pang added.

(Cover image from CFP)