Chen Lei, head of Xiqianbo Village, pioneered e-commerce business in his hometown after doing small businesses in Beijing for over 10 years. In the village located in Cangzhou City in north China's Hebei Province, next to Chinese capital Beijing, two-thirds of the population of 1,120 are employed in e-commerce-related jobs. Tens of thousands of fishing rods from this village are sold across the country in one day, with the annual revenue exceeding 60 million yuan (8.76 million U.S. dollars).