For the first time, Beijing Design Week is hosting a sideline exhibition dedicated to pop art. At the "Pop Box" exhibit, visitors get to see pop art veterans like famous American Andy Warhol as well as Chinese artists and designers.

At this special exhibition held in Beijing's Wangjing community, visitors get to see how different cultures contributed to, re-thought, and responded to the Pop art movement.

From paintings and sculptures... to furniture and fashion accessories, the symbols of pop culture are everywhere.

Liu Jiayi, curator of the exhibition, told CGTN that what's unique about pop art is that compared to fine art, it is more accessible to the public. "It really brings art out from the ivory tower and into our daily lives. And we see that pop art has now grown into an important section in auctions, and it's breaking new records in sale prices. We hope this exhibition helps boost the economy affected by the COVID-19 crisis," she added.

The exhibition features a range of artists... from pop art pioneer Andy Warhol to Japanese artist Takashi Murakami. It also showcases how Chinese designers took inspiration from western pop art and created something of their own.

For example, this set of figurines from animation blockbuster Nezha is making heads turn.

One visitor shared with CGTN that she liked the set of figurines of Nezha." It's a vivid portrayal of young people today. Just chilling on their couches, playing video games," she explained.

According to Liu Jiayi, the curator, one of the exhibition's focal points is to show Guochao – a term used to describe the trend where homegrown brands challenge international brands, winning over the hearts of today's youth.

 "With both the Nezha figurines and this selection of sculptures from artist Zhang Yiming, you can see that the designs are very modern. But in fact, they are all inspired by folk legend characters. As to why they resonate so well with younger generations, it's that we share the same cultural roots. And in recent years, we are seeing a lot of Chinese brands gaining momentum, developing successful IPs," she said.

The Pop Box exhibition is part of this year's Beijing Design Week, which offers a series of exhibitions, guided tours, academic seminars, and cultural dialogues... to raise awareness of design in Beijing.