Hong Kong launches campaign with VR experiences globally to revive local tourism

The Hong Kong Tourism Board (HKTB) Monday launched the "360 Hong Kong Moments" campaign globally, featuring virtual-reality (VR) experiences, to turn the international spotlight on the tourism hub and get ready for tourism recovery.

The campaign highlighted VR films on Hong Kong's natural scenery and cultural activities. And the first 360-degree VR film in the series of "360 Hong Kong Moments" has come out, taking viewers outdoors on an immersive journey across Hong Kong's green scenes, the board said.

The HKTB also invited a famous local photographer to create 360-degree photographs that showcase Hong Kong's green scenes from a whole new perspective.

The board said the campaign was launched in conjunction with the in-principle agreement on a bilateral Air Travel Bubble between Hong Kong and Singapore.

The Air Travel Bubble will help revive cross-border air travel between the two aviation hubs in a safe and progressive way, the Hong Kong Special Administrative Region government said last Thursday.

On top of ramping up Hong Kong's promotional efforts in Singapore, the HKTB hopes that the ongoing series of "360 Hong Kong Moments" will keep the destination brand alive and ensure that Hong Kong stays top-of-mind for people around the world before other travel bubbles are formed, said Chairman of the HKTB Pang Yiu-kai.

The COVID-19 pandemic has almost halted global tourism, and Hong Kong is no exception. According to the board's statistics released on Monday, the provisional figure for visitor arrivals to Hong Kong in September was around 9,132, a drop of almost 100 percent from the same time last year.

And there were 3.55 million visitor arrivals in the first nine months of the year, a drop of over 92 percent year on year.

(Cover: A panoramic view of Hong Kong. /VCG) 

Source(s): Xinhua News Agency