TIME magazine released its latest cover Thursday, replacing the word "TIME" with the word "VOTE," urging Americans to vote in 12 days. The U.S. media pointed out that this is the first time TIME magazine has changed its name since it was founded nearly 100 years ago.

The cover of the latest issue shows a woman wearing a scarf over her face that depicts a ballot box with the word "vote."

TIME 's editor-in-chief and CEO Edward Felsenthal said 2020 was full of pain, hardship, chaos, and loss. However, as countries around the world begin to rebuild after the COVID-19 pandemic, Americans also have a "once-in-a-generation" opportunity to change their attitudes.

"Few events will shape the world to come more than the result of the upcoming U.S. presidential election," wrote Felsenthal in the accompanying post.

With this cover, TIME wants to call on more voters to vote.

"To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, we have for the first time in our nearly 100-year history replaced our logo on the cover of our U.S. edition with the imperative for all of us to exercise the right to vote," Felsenthal added.

(Cover image via TIME's twitter)