A bamboo weaving crafter has become a popular social media influencer with about 10 million followers after posting about his bamboo-weaving skills on the internet. He also teaches other local villagers how to make woven bamboo products, helping them earn more money and shake off poverty.

In 1967, 8-year-old Li Nian'gen started learning how to make woven bamboo products. At that time, he could not make enough money to pay the rent of his bamboo product shop.

China's livestreaming and video-sharing platforms grew significantly during the COVID-19 epidemic, and Li grabbed this valuable opportunity to share his bamboo weaving skills on the internet. Li shoots short videos in the day with his team, and sells his bamboo products through livestreaming at night.