This is a special exhibition of NBA players' photos at the NBA's stand in the Consumer Goods Pavilion of the 3rd China International Import Expo (CIIE). NBA is one of over 20 international sports entities participating in the CIIE this year. Over 90 percent of them are making their debut. The CIIE is the first dedicated import expo in the world. It's one of the major initiatives to actively open the Chinese market to the world.