The National Basketball Association (NBA) participated for the first time in the third China International Import Expo (CIIE) in Shanghai. Autographed jerseys and basketballs could be found at the exhibition zone, and visitors can enjoy a series of interactive experiences, such as shooting challenges, 360-degree panoramic pictures and VR immersive viewing experience. NBA China said they would bring these latest interactive facilities to their offline basketball experience centers across China, offering more opportunities to the public to enjoy their latest products.