Consumer goods take up the most space during the third China International Import Expo. Over 800 brands are showing their latest products. Some of these brands have, in fact, come to the expo for the first time.

Cartier brought its tailor-made Bird of Paradise brooch from Cartier – one and only with almost 100 carats of diamond as well as three vanity cases with history tracing backing to almost a hundred years ago. They are not for sale. The company has displayed these pieces in the Palace Museum in 2019, and they brought them all to Shanghai.

In addition to fine jewelry, there are also smart home decor objects from smaller brands brought into China with help from Chinese partners, including these cute looking wine holders from Israeli brand Peleg Design China's M&G Stationary are introducing this brand to China via CIIE.

"We've found that consumers nowadays are looking for products that are both useful and good-looking. So we found this Israeli brand very suitable to bring here to China because of its design," said Teresa Zheng, the Head of Corporate Communications of M&G Stationary.

Skincare products have been drawing the biggest crowds.

From an office of just seven people, L'Oreal is now confident of growing China into its largest market. Other brands like Kao, P&G as well as Amore are also presenting.

Almost 80 percent of Chinese consumers bought imported goods in 2019.

Despite interruptions caused by the COVID-19 outbreak, Chinese consumers have not slowed down when it comes to spending money. Brands like L'Oreal and Cartier still registered double-digit growth over the first three quarters.