The double-11 festival is the largest online shopping extravaganza in China. Many brands and livestreamers have spent a month gearing up for the annual shopping spree, and they expect it to be a big growth driver. CGTN's Zhou Jiaxin visits Hankow Er Chang, a Chinese soda brand in Wuhan City to show their preparations and what new promotions they are running this year, and CGTN's Taoyuan takes you to a livestreaming e-commerce park at Chengdu City, as the technology is key for the event.