Live selling: The most engaging way to benefit consumers in the post-pandemic era
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Chinese shoppers have spent a big sum over the Singles' Day shopping spree ("Double 11") this year, showing China's strong economic recovery following the COVID-19 epidemic. Since the beginning of the COVID-19 outbreak, retail stores encounter greater difficulties than ever, but the support of online sales and the emergence of live sales showing a strong recovery of China's consumption after the pandemic hit. However, in the U.S., many States declared state of emergency and took strict quarantine restrictions. Stores, malls in the U.S. faced eventual closure. Let's check out how U.S. small businesses survive this pandemic.