Macy's Herald Square unveils its iconic holiday windows honoring New York City frontline workers, NYC, U.S., November 20, 2020. /CFP

The display attracts passers-by to record it with their phones. /CFP

With the theme "Give, Love, Believe", "Thank You, New York!" appears in different languages on the holiday window. The displays can be seen from November 19 to January 1 of next year. /CFP

Macy's holiday windows are an annual tradition of the department store dating back to 1874 when its founder R. H. Macy debuted the country's first Christmas window at his store in New York, and since then the displays have become a staple of the city's holiday seasons. /CFP